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The Icarus Deception Book by Seth Godin


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Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings.

  • Book Cover Type: Paperback
  • ISBN : 9786226611596
  • Persian Title: کتاب فریب ایکاروس اثر ست گادین
  • Language(s): Persian (Farsi)

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Seth Godin

This Book “The Icarus Deception” is written by Seth Godin. Seth W. Godin is an American author and former dot com business executive. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing. In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world. By 2014, it was no longer considered financially viable and was sold to HubPages.

Handling time7 Days
Book Cover TypePaperback
Suitable forAdults
Language(s)Persian (Farsi)
Weight238 Gram
AuthorSeth Godin
Persian Titleکتاب فریب ایکاروس اثر ست گادین
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