Fashion Marketing Communications Book by Gaynor Lea Greenwood (Farsi)

Description

Fashion Marketing Communications by Gaynor Lea‑Greenwood is a practical guide to communication strategies in the fashion industry. Each chapter includes objectives, introductions, explanations with examples, summaries, adaptable activities, and further reading to support learning and research. Covering branding, public relations, visual merchandising, media handling, celebrity endorsements, sponsorship, and crisis communication, the book links theory to real-world practice. It helps students and professionals understand how integrated marketing communications shape consumer perception, engagement, and brand success in global fashion markets, making it an essential resource for both academic and industry use.

• Pages: 256
• Genre: Marketing, Fashion Studies, Communications
• Book Cover Type: Paperback
• Language: Persian
• ISBN: 9786008127734
• Persian Title: کتاب ارتباطات بازاریابی مد

Additional information