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"Raving Fans: A Revolutionary Approach to Customer Service" by Ken Blanchard and Sheldon Bowles is a customer service classic that presents a groundbreaking philosophy on creating exceptional customer experiences. The authors use a business fable to illustrate the principles of turning customers into "raving fans" who are not just satisfied but enthusiastic advocates for a company. The book introduces three key secrets: Decide What You Want, Discover What the Customer Wants, and Deliver Plus One. Through these principles, businesses can exceed customer expectations and create a fan base that contributes to sustained success. With its engaging storytelling and actionable insights, "Raving Fans" offers a transformative guide to customer service excellence.
| Persian Title | کتاب طرفداران شیفته اثر کنت بلانچارد |
|---|---|
| ISBN | 9789648219630 |
| Book Size | Quarto |
| Genre & Theme | Business and customer service strategy |
| Target Audience / Age Group | Business professionals and entrepreneurs |
| Weight | 100 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Origin | United States |
| Author | Ken Blanchard |
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