The Presentation of Self in Everyday Life by Erving Goffman (Farsi)

Description

The Presentation of Self in Everyday Life by Erving Goffman is a groundbreaking sociological work first published in 1956. In this influential book, Goffman uses theatrical metaphors to explore the importance of human social interactions, presenting everyday life as a kind of performance in which individuals play roles to shape how others perceive them. This approach, known as dramaturgical analysis, revolutionized the study of face-to-face interaction and social behavior. As Goffman’s first and most famous book, it earned him the MacIver Award from the American Sociological Association in 1961 and was later recognized by the International Sociological Association as one of the ten most important sociological books of the twentieth century.