Great by Choice explores why certain companies not only survive but thrive amid uncertainty, chaos, and luck. Based on a nine-year research study, Collins and Hansen identify key behaviors that distinguish these "10X companies," including fanatical discipline, empirical creativity, and productive paranoia. The authors argue that greatness is not a result of luck but of deliberate choices and consistent practices that enable organizations to navigate turbulent environments successfully.
| Persian Title | کتاب انتخاب عالی اثر جیم کالینز و مورتن هنسن |
|---|---|
| ISBN | 9786006958965 |
| Genre & Theme | A business leadership book on why some companies thrive in uncertainty |
| Narrative Style | Research‑backed, analytical, and compelling, with real‑world examples |
| Key Appeal | A must‑read for leaders and strategists aiming to build enduring organizations |
| Weight | 424 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Language | Persian |
| Origin | United States |
| Author | James C. Collins, Morten Hansen |
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