Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall.
| Persian Title | کتاب برای زندگی سرشار از موفقیت احمق باشید اثر رنزو روسو |
|---|---|
| International Standard Book Number (ISBN) | 9789642366460 |
| Literary Genre | Self-improvement and motivational |
| Writing Style & Theme | An unconventional and bold approach to achieving success |
| Weight | 400 g |
|---|---|
| Condition | New |
| Product Type | Goal Achievement |
| Genre | Self-improvement |
| Writer | |
| Format | Paperback |
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