"To Sell Is Human: The Surprising Truth About Moving Others" by Daniel H. Pink redefines the concept of sales and argues that everyone, regardless of their profession, engages in selling. Pink asserts that in today’s world, sales is not limited to traditional sales roles but is a crucial skill for influencing and persuading others in various contexts, whether it’s convincing someone of an idea, negotiating, or getting others to take action. The book is structured into three main parts. The first part, "Rebirth of a Salesman," explores how the landscape of sales has changed in the modern era, particularly with the rise of the internet and the shift in information symmetry between buyers and sellers.
| Page Count | 280 |
|---|---|
| Persian Title | کتاب فروشندگی اثر دانیل اچ. پینک |
| ISBN | 9786003402812 |
| Genre & Theme | A transformative self-help book that reframes selling as a fundamental human skill. |
| Writing Style & Theme | Inspiring and grounded in psychology, offering a new perspective on persuasion and influence. |
| Weight | 300 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Origin | United States |
| Author | Daniel H. Pink |
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