This is Marketing Book by Seth Godin (Farsi Edition)

Writer: Seth Godin

36.00

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This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message. Advertising as we’ve known it is dead.

  • Book Cover Type: Paperback
  • ISBN : 9786226156448
  • Persian Title: کتاب این است بازاریابی اگر یاد نگیرید دیده شوید دیده نمی شوید اثر ست گادین
  • Language(s): Persian (Farsi)
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This is Marketing

This Book “Girl Wash Your Face” is written by Rachel Hollis. Seth W. Godin is an American author and former dot com business executive. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing. In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world. By 2014, it was no longer considered financially viable and was sold to HubPages.

Information
Handling time 7 Days
Book Cover Type Paperback
ISBN 9786226156448
Suitable for Adults
Language(s) Persian (Farsi)
Pages 300
Weight 500 Gram
Author Seth Godin
Persian Title کتاب این است بازاریابی اگر یاد نگیرید دیده شوید دیده نمی شوید اثر ست گادین
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