The Maruti Story by R. C. Bhargava is a strategic analysis of industrial policy and management, detailing how Maruti Suzuki transformed India into an emerging automotive power. More than a corporate history, the book is a compelling case study on the government’s role in industrial development. It examines how a nation with limited automotive experience achieved market success through sound management and win-win international partnerships. By presenting practical lessons from Maruti Suzuki’s journey, the book provides rich insights into strategic execution, industrial growth, and the creation of a competitive automotive industry in Asia.
| Weight | 200.000 g |
|---|---|
| Condition | New |
| Format | Paperback |
| Language | Persian |
| Origin | India |
| Genre | Business History, Entrepreneurship, Management |
| Product Type | Entrepreneurship & Startups |
| Writer |
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