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The Icarus Deception Book by Seth Godin

Writer: Seth Godin
35.00
ISBN
9786226650496
Product Type
Business Strategy & Marketing
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  • Weight: 300 g / 0.66 lb
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The Icarus Deception Book by Seth Godin

Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings.

  • Book Cover Type: Paperback
  • ISBN : 9786226611596
  • Persian Title: کتاب فریب ایکاروس اثر ست گادین
  • Language(s): Persian (Farsi)
Weight 300 g
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Business Strategy & Marketing

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The Icarus Deception Book by Seth GodinThe Icarus Deception Book by Seth Godin
35.00
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