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The premise of Purple Cow is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about.
| Page Count | Approx. 150 |
|---|---|
| Persian Title | کتاب گاو بنفش |
| ISBN | 9786009489633 |
| Genre & Theme | Marketing & Business |
| Writing Style & Theme | A classic guide to standing out from the crowd by being remarkable |
| Weight | 270 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Author | Seth Godin |
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