In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
| Book Genre | Behavioral Economics |
|---|---|
| Book Subject | Why we make irrational decisions and how to use this knowledge to our advantage. |
| Persian Title | کتاب بی منطقی های هر روز ما اثر دن آریلی |
| Page Count | 330 |
| ISBN | 9786001301698 |
| Weight | 400 g |
|---|---|
| Condition | New |
| Product Type | Persuasion & Influence |
| Writer |
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