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"Mythologies" by Roland Barthes is a groundbreaking collection of essays originally published in 1957. In this work, Barthes examines contemporary cultural phenomena and deconstructs the myths that underpin everyday life in mid-20th century France. Through his analysis, Barthes reveals how seemingly mundane aspects of culture—such as advertisements, films, food, and fashion—are imbued with ideological messages and social meanings. The book is divided into two parts. The first part consists of short essays on a variety of topics, each dissecting the ways in which bourgeois society imposes its values through cultural symbols and narratives. For instance, Barthes explores the semiotics of wrestling, the cultural significance of soap powders and detergents, and the mythic portrayal of the French actress Brigitte Bardot.
| Page Count | 128 |
|---|---|
| Genre | Literary |
| ISBN | 9789643051891 |
| Persian Title | کتاب اسطوره امروز اثر رولان بارت |
| Theme | Cultural Criticism and Semiotics |
| Weight | 200 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Cultural Studies, Literary Criticism |
| Format | Paperback |
| Origin | France |
| Author | Roland Barthes |
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