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"Marketing Management" by Philip Kotler is a seminal textbook that serves as a comprehensive guide to understanding the principles and practices of marketing. Widely used in academic settings and by marketing professionals alike, this book covers a broad range of topics essential for effective marketing management. From strategic planning and market analysis to product development, pricing, distribution, and promotion, Kotler provides readers with a deep understanding of the strategic decisions and tactical approaches necessary to succeed in today's competitive marketplace. Renowned for its clarity, depth, and practical relevance, "Marketing Management" offers real-world examples, case studies, and insights gleaned from decades of research and industry experience.
| Page Count | 851 |
|---|---|
| Persian Title | کتاب مدیریت بازاریابی اثر فیلیپ کاتلر |
| ISBN | 9789649696416 |
| Genre & Narrative Style | Business & Marketing Management |
| Key Benefit | The seminal text on marketing management, a must-read. |
| Weight | 1000 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Hardcover |
| Origin | United States |
| Author | Philip Kotler |
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