Marketing Communications Book by Olujimi Kayode (Farsi)

Description

Marketing Communications by Olujimi Kayode explores the strategic role of communication in achieving marketing objectives by effectively targeting audiences and designing comprehensive marketing strategies. The book emphasizes that successful marketing communications begin with identifying and understanding target customers, as communications may address a single audience or a combination. It highlights the importance of integrating the promotion element with other components of the marketing mix to ensure consistency and effectiveness. Kayode underscores that merely defining the target audience is insufficient; marketers must understand them as thoroughly as they would the buying decision process to plan interactive and constructive marketing communications that drive engagement and results.