Built to Last is the outcome of a six-year research project by Jim Collins and Jerry I. Porras, examining 18 exceptional companies to uncover the principles behind their enduring success. The authors identify key traits that distinguish visionary companies, such as a strong core ideology, a commitment to continuous improvement, and the pursuit of ambitious goals. They emphasize the importance of building organizations that prioritize long-term resilience over short-term gains, offering a framework for leaders aiming to create lasting institutions.
| Persian Title | کتاب ساختن برای ماندن سیر تکامل شرکت های موفق اثر جیم کالینز وجری پوراس |
|---|---|
| ISBN | 9786008665274 |
| Genre & Theme | A business leadership book on how visionary companies endure over time |
| Narrative Style | In‑depth, analytical, and inspiring, with a long‑term perspective |
| Key Appeal | Essential for entrepreneurs and executives focused on building legacy |
| Weight | 629 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Format | Paperback |
| Language | Persian |
| Origin | United States |
| Author | James C. Collins, Jerry I. Porras |
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