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Haig notes that non-branding mistakes contribute to failure, but focuses on branding as the prime cause. As a result, his brand-centered explanations can seem strained, but he overcomes this concern with a long list of vignettes that effectively drive home important points about the causes of branding failures.
| Book Genre | Business |
|---|---|
| Book Subject | A study of famous brand failures and their lessons. |
| Persian Title | کتاب شکست های نام های تجاری اثر مت هیگ |
| Page Count | 326 |
| ISBN | 9786005253238 |
| Weight | 450 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
| Author | Matt Haig |
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