A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices.
| Persian Title | کتاب اقتصاد رفتاری اثر موریس آلتمن |
|---|---|
| ISBN | 9786008668541 |
| Genre & Writing Style | Economics & Psychology; A 'For Dummies' guide to the principles of behavioral economics. |
| Language(s) | Persian (Farsi) |
| Weight | 562 g |
|---|---|
| Condition | New |
| Product Type | Non-Fiction |
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