A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices.
- Book Cover Type : Paperback
- ISBN : 9786008668541
- Language(s) : Persian (Farsi)
- Persian Title : کتاب اقتصاد رفتاری اثر موریس آلتمن
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