Menu
Phone
Hotline+989177638678
Language & Country

Update your settings

Cart0

No products in the cart.

No products in the cart.

Shop By Department
|
In stock
Rated 0 out of 5
(0 Reviews)

Strategic Brand Management by Alexander Chernev (Farsi)

57.20
ISBN
9786226156073
Product Type
Business Strategy & Marketing
Origin
United States
Shipping Cost /
45.00
Final Shipping Cost
Deliver to United States (US)
Change !

Handling: 7 days, ships sooner if possible.

Select your country

  • Weight: 300 g / 0.66 lb
Questions about this product?
We reply within 1 hour!
Single Product
Seller
Icon 1
ShopiPersia
Top Rated Seller
Icon 2
7 Days Handling time
We may Ship Sooner
Icon 3
Worldwide Shipping
Free EU/UK/UAE Shipping
Icon 4
Express Shipping
We deliver in 7-14 Days
- +
Strategic Brand Management by Alexander Chernev (Farsi)

"Strategic Brand Management" by Alexander Chernev, professor of marketing at Northwestern University's Kellogg School of Management, offers a comprehensive and systematic approach to understanding the fundamental principles of brand building. In this third edition, Chernev presents a cohesive framework for brand management, emphasizing the unique role of brands in creating market value and fostering long-term customer relationships. The book covers a wide range of topics essential for effective brand management, including developing a compelling value proposition, designing brand attributes, crafting impactful communication campaigns, managing brand portfolios, cobranding strategies, brand repositioning, extensions, and measuring brand impact.

  • Pages: 294
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9786226156073
  • Persian Title: کتاب مدیریت استراتژیک برند اثر الکساندر چرنو
Weight 300 g
Condition

New

Product Type

Business Strategy & Marketing

Writer

Genre

Business

Format

Paperback

Origin

United States

Average Rating

★★★★★
★★★★★
0.0 / 5
0 global ratings
5 star
0%
4 star
0%
3 star
0%
2 star
0%
1 star
0%

How customer reviews and ratings work

Review this product

Share your thoughts with other customers

You can also review this product.

✅ If you have previously purchased this product from ShopiPersia, your review will be shown as a verified purchase.

Ask your question


Questions & Answers

No questions yet. Be the first to ask!

Select your currency
Strategic Brand Management by Alexander Chernev (Farsi)Strategic Brand Management by Alexander Chernev (Farsi)
57.20
- +