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Strategic Brand Management by Alexander Chernev (Farsi)

57.20
ISBN
9786226156073
Product Type
Business Strategy & Marketing
Origin
United States
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  • Weight: 300 g / 0.66 lb
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Strategic Brand Management by Alexander Chernev (Farsi)

"Strategic Brand Management" by Alexander Chernev, professor of marketing at Northwestern University's Kellogg School of Management, offers a comprehensive and systematic approach to understanding the fundamental principles of brand building. In this third edition, Chernev presents a cohesive framework for brand management, emphasizing the unique role of brands in creating market value and fostering long-term customer relationships. The book covers a wide range of topics essential for effective brand management, including developing a compelling value proposition, designing brand attributes, crafting impactful communication campaigns, managing brand portfolios, cobranding strategies, brand repositioning, extensions, and measuring brand impact.

  • Pages: 294
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9786226156073
  • Persian Title: کتاب مدیریت استراتژیک برند اثر الکساندر چرنو
Weight 300 g
Condition

New

Product Type

Business Strategy & Marketing

Writer

Genre

Business

Format

Paperback

Origin

United States

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Strategic Brand Management by Alexander Chernev (Farsi)Strategic Brand Management by Alexander Chernev (Farsi)
57.20
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