Dollars and Sense Book by Dan Ariely (Farsi)

Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely and Jeff Kreisler is an engaging exploration of the psychological factors that influence how we perceive and manage money. The book reveals the irrational habits and biases that lead to poor financial decisions, such as anchoring, mental accounting, and emotional spending. Through humor and relatable examples, the authors demonstrate how marketing tactics, social norms, and our own mental shortcuts shape our financial behaviors. They also provide practical strategies to counter these biases, helping readers make more informed and intentional choices with their money. Covering topics like budgeting, saving, and valuing experiences over material goods, the book encourages a healthier and smarter approach to personal finance.

• Number of Pages: 320
• ISBN: 9786225914001
• Language(s) : Persian (Farsi)
• Persian Title: کتاب پول و عقل اثر دن آریلی