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Dan Ariely
Predictably Irrational Book by Dan Ariely
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
- Book Cover Type: Paperback
- ISBN : 9786001301698
- Language(s) : Persian (Farsi)
- Persian Title: کتاب بی منطقی های هر روز ما اثر دن آریلی
€30.55
The Honest Truth about Dishonesty by Dan Ariely
The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves is a 2012 book by the Duke University cognitive science professor Dan Ariely. It investigates why and when cheating occurs, debates its usefulness and questions how it can be discouraged. The book was translated into Hebrew in 2013.
- Book Cover Type: Paperback
- ISBN : 9786006043227
- Language(s) : Persian (Farsi)
- Persian Title: کتاب پشت پرده ریاکاری اثر دن آریلی
€31.59
3 Lessons about Motivation from Dan Ariely
The participants of the experiment were given reward according to a certain level they have reached in the game. Small, medium or large cash reward. The small reward was a working day wage, the medium was 2 weeks’ pay and the Large reward was a 5 months’ pay.
- Book Cover Type: Paperback
- ISBN : 9786008091226
- Language(s) : Persian (Farsi)
- Persian Title: کتاب هوش کسبوکار 1 پاداش اثر دن آریلی
€30.16