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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
| Page Count | Approx. 236 |
|---|---|
| Persian Title | کتاب تجارت جنگ است |
| ISBN | 9786226010009 |
| Genre & Theme | Business & Marketing Strategy |
| Writing Style & Theme | A classic text on applying military strategy to business positioning |
| Weight | 200 g |
|---|---|
| Condition | New |
| Product Type | Printed Book |
| Genre | Business & Marketing |
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