Description
"Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities" authored by Philip Kotler and Milton Kotler provides a comprehensive guide for businesses seeking to capitalize on opportunities in rapidly growing urban centers around the world. With their combined expertise in marketing, economics, and business strategy, the authors offer practical insights and actionable strategies for navigating the complexities of global markets and achieving success in high-growth cities. In this book, the Kotlers delve into the unique characteristics and dynamics of high-growth cities, examining factors such as population growth, economic development, infrastructure investment, and consumer behavior. They explore how businesses can identify and prioritize opportunities in these markets and develop effective market entry strategies.
- Pages: 237
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786004070010
- Persian Title: کتاب بازاریابی جهانی بر پایه مدیریت شهری اثر فیلیپ کاتلر
