Description
"Why Fashion Brands Die & How to Save Them" by Michael R. Solomon explores the complex dynamics that contribute to the decline of fashion brands and offers strategic insights into how these brands can be revitalized and saved from demise. In this insightful book, Solomon draws upon his expertise in consumer behavior, branding, and marketing to dissect the reasons behind the downfall of fashion brands and provide actionable solutions for their revival. Through a combination of case studies, industry analysis, and practical advice, Solomon examines various factors that can lead to the decline of fashion brands, such as changes in consumer preferences, shifts in market trends, misalignment with brand identity, and ineffective marketing strategies.
- Pages: 200
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786226156776
- Persian Title: کتاب بازاریابی مد اثر مایکل آر. سولومون