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The Marketing Plan Handbook by Alexander Chernev (Farsi)


52.00

"The Marketing Plan Handbook" by Alexander Chernev is a comprehensive guide that provides step-by-step instructions for developing effective marketing plans. Designed for students, entrepreneurs, and marketing professionals alike, this handbook offers practical insights and actionable advice for creating strategic marketing plans that drive business success. In this book, Chernev covers all aspects of the marketing planning process, from conducting market research and analyzing the competitive landscape to setting objectives, identifying target markets, developing marketing strategies, and implementing tactics. He provides readers with templates, examples, and case studies to guide them through each stage of the planning process and offers tips for effectively communicating and presenting their plans to stakeholders.

  • Pages: 252
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9786226156127
  • Persian Title: کتاب راهنمای طرح بازاریابی اثر الکساندر چرنو
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Business strategy and marketing are crucial components of a company’s success, helping organizations achieve long-term growth and competitive advantage. Business strategy involves setting clear goals, analyzing market conditions, and developing a roadmap for sustainable success. Companies use different strategic approaches, such as cost leadership, differentiation, and market expansion, to gain an edge over competitors. Strategic planning also includes risk management, innovation, and adaptability to changing industry trends, ensuring businesses remain resilient and forward-thinking. Marketing, on the other hand, focuses on understanding customer needs and effectively promoting products or services. It encompasses various techniques, including digital marketing, content creation, social media campaigns, and traditional advertising. A strong marketing strategy involves market research, brand positioning, and customer engagement to build brand loyalty and drive sales. With the rise of online platforms, businesses increasingly leverage data analytics and personalized marketing to reach their target audiences more effectively. By integrating business strategy with marketing efforts, companies can create a cohesive approach that maximizes profitability and brand influence.

Additional information

Weight300 g
Condition

New

Product Type

Business Strategy & Marketing

Writer

Genre

Business

Format

Paperback

Origin

United States

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