"The Marketing Plan Handbook" by Alexander Chernev is a comprehensive guide that provides step-by-step instructions for developing effective marketing plans. Designed for students, entrepreneurs, and marketing professionals alike, this handbook offers practical insights and actionable advice for creating strategic marketing plans that drive business success. In this book, Chernev covers all aspects of the marketing planning process, from conducting market research and analyzing the competitive landscape to setting objectives, identifying target markets, developing marketing strategies, and implementing tactics. He provides readers with templates, examples, and case studies to guide them through each stage of the planning process and offers tips for effectively communicating and presenting their plans to stakeholders.
| Weight | 300 g |
|---|---|
| Condition | New |
| Product Type | Business Strategy & Marketing |
| Writer | |
| Genre | Business |
| Format | Paperback |
| Origin | United States |
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