Description
"Strategic Marketing Management" by Alexander Chernev is a comprehensive guide that delves into the principles, concepts, and frameworks essential for effective strategic marketing decision-making. In this book, Chernev offers a strategic perspective on marketing management, emphasizing the importance of aligning marketing activities with broader organizational goals and objectives. Through a blend of theory, research insights, and practical examples, Chernev covers key topics such as market analysis, competitive positioning, target market selection, brand management, product development, pricing strategies, distribution channels, and promotional tactics. He provides readers with frameworks and tools for formulating and implementing strategic marketing plans that drive business growth and competitive advantage.
- Pages: 448
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786009303199
- Persian Title: کتاب مدیریت بازاریابی استراتژیک اثر الکساندر چرنو