"Social Marketing" by Ned Roberto and Philip Kotler is a seminal work that explores the application of marketing principles and techniques to address social issues and promote positive behavior change. This book provides a comprehensive overview of the field of social marketing, which involves using marketing strategies to influence individuals, communities, and societies for the greater good. Roberto and Kotler delve into various aspects of social marketing, including campaign planning, audience segmentation, message development, and program evaluation. They emphasize the importance of understanding target audiences and tailoring interventions to effectively address their needs and motivations.
- Pages: 536
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789642245062
- Persian Title: کتاب بازاریابی اجتماعی اثر فیلیپ کاتلر
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