Description
"Principles of Marketing" by Philip Kotler is a foundational textbook that has become a standard in the field of marketing. This comprehensive guide offers insights into the fundamental concepts and practices of marketing, covering topics such as market analysis, consumer behavior, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and promotional tactics. Kotler, often regarded as the father of modern marketing, provides readers with a clear and systematic framework for understanding how businesses create value for customers and build strong, sustainable relationships with them. The book is renowned for its practical approach, blending theory with real-world examples and case studies to illustrate key concepts and their application in diverse industries and contexts.
- Pages: 872
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786006465098
- Persian Title: کتاب اصول بازاریابی اثر فیلیپ کاتلر