"Modiriat-e Tablighat" (Advertising Management) by Hormoz Mehrani is an educational book designed with practical objectives in mind, tailored to the syllabus of the advertising and brand management course for master's degree students in business administration. The book addresses the objectives and strategies of advertising, the ethics and laws surrounding it, the role of advertising in the marketing process, the structure and functions of advertising agencies, audience analysis, and the planning and strategy of advertising campaigns. In recognition of the pivotal role media plays in advertising, Mehrani delves into the significance of newspapers, magazines, television, and radio as key advertising mediums. Additionally, the book explores the profound impact of the internet on advertising over the past two decades, dedicating a final chapter to online advertising.
- Pages: 215
- Language(s): Persian (Farsi)
- Genre: Business
- English Title: Advertising Management
- ISBN: 9789643179496
- Persian Title: کتاب مدیریت تبلیغات اثر هرمز مهرانی
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