"Marketing Talkies in Istanbul" by Philip Kotler and Şekib Avdagiç offers an engaging and dynamic dialogue between two renowned marketing experts, exploring various facets of modern marketing against the backdrop of Istanbul's vibrant cultural and business scene. In this unique book, Kotler and Avdagiç engage in conversations that delve into the latest trends, challenges, and opportunities shaping the marketing landscape. Through their discussions, the authors cover a wide range of topics, including digital marketing, consumer behavior, brand management, and the role of innovation in driving business growth. Drawing from their wealth of experience and expertise, Kotler and Avdagiç provide valuable insights and practical advice for marketers looking to navigate the complexities of today's marketplace.
- Pages: 176
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786227592054
- Persian Title: کتاب گفتگوهای بازاریابی در استانبول اثر فیلیپ کاتلر
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