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Marketing Management Book by Philip Kotler (Farsi)

Writer: Philip Kotler
127.00
ISBN
9789649696416
Product Type
Business Strategy & Marketing
Origin
United States
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100.00
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  • Weight: 1000 g / 2.2 lb
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Marketing Management Book by Philip Kotler (Farsi)

Description

"Marketing Management" by Philip Kotler is a seminal textbook that serves as a comprehensive guide to understanding the principles and practices of marketing. Widely used in academic settings and by marketing professionals alike, this book covers a broad range of topics essential for effective marketing management. From strategic planning and market analysis to product development, pricing, distribution, and promotion, Kotler provides readers with a deep understanding of the strategic decisions and tactical approaches necessary to succeed in today's competitive marketplace. Renowned for its clarity, depth, and practical relevance, "Marketing Management" offers real-world examples, case studies, and insights gleaned from decades of research and industry experience.

  • Pages: 851
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9789649696416
  • Persian Title: کتاب مدیریت بازاریابی اثر فیلیپ کاتلر

Additional information

Weight 1000 g
Condition

New

Product Type

Business Strategy & Marketing

Writer

Genre

Business

Format

Hardcover

Origin

United States

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Marketing Management Book by Philip Kotler (Farsi)Marketing Management Book by Philip Kotler (Farsi)
127.00
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