Description
"Marketing Management" by Philip Kotler is a seminal textbook that serves as a comprehensive guide to understanding the principles and practices of marketing. Widely used in academic settings and by marketing professionals alike, this book covers a broad range of topics essential for effective marketing management. From strategic planning and market analysis to product development, pricing, distribution, and promotion, Kotler provides readers with a deep understanding of the strategic decisions and tactical approaches necessary to succeed in today's competitive marketplace. Renowned for its clarity, depth, and practical relevance, "Marketing Management" offers real-world examples, case studies, and insights gleaned from decades of research and industry experience.
- Pages: 851
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789649696416
- Persian Title: کتاب مدیریت بازاریابی اثر فیلیپ کاتلر
