"Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers" by Den Huan Hooi, Hermawan Kartajaya, and Philip Kotler offers a strategic blueprint for Asian businesses seeking to expand their presence in the global marketplace amidst the digital revolution. The book provides insights into the unique challenges and opportunities faced by Asian companies in the era of digital consumers and offers practical strategies for enhancing competitiveness on a global scale. Drawing from their collective expertise in marketing and business in the Asian context, the authors explore the evolving dynamics of the global market and the role of digital technologies in reshaping consumer behavior and expectations.
- Pages: 200
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786005253986
- Persian Title: کتاب بازاریابی برای رقابت پذیری اثر فیلیپ کاتلر
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