"Marketers, Tear Down These Walls!" by Michael R. Solomon challenges traditional marketing approaches by advocating for a more holistic and integrated strategy that breaks down the barriers between disciplines. Drawing upon his expertise in consumer behavior, branding, and marketing management, Solomon argues that siloed marketing efforts hinder effectiveness and limit the potential for innovation and growth. In this thought-provoking book, Solomon examines the walls that separate various marketing functions, such as advertising, public relations, sales promotion, and digital marketing, and explores how these divisions impede collaboration and synergy. He advocates for a more integrated approach that leverages the strengths of each discipline to create cohesive and impactful marketing campaigns.
| Weight | 300 g |
|---|---|
| Condition | New |
| Product Type | Business Psychology & Philosophy |
| Writer | |
| Genre | Business |
| Format | Paperback |
| Origin | United States |
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