Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink is a paradigm-shifting guide to understanding what truly inspires performance and satisfaction. Drawing on decades of scientific research, Pink challenges the outdated “carrot-and-stick” model and reveals that the most powerful motivators are intrinsic—autonomy (the freedom to direct our own work), mastery (the urge to improve), and purpose (the desire to contribute to something bigger) . This engaging book blends psychology, economics, and real-world case studies to show how businesses, schools, and individuals can ignite motivation by embracing internal drive. Whether you're a leader, educator, or striving for personal excellence, Drive offers surprising techniques and practical tools to reinvent how you motivate yourself and others.
- Pages: 248
- Language(s): Persian (Farsi)
- ISBN: 9786222546038
- Persian Title: کتاب انگیزه اثر دنیل اچ پینک
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