"Customer Science" by Alexander Chernev is a comprehensive textbook that explores the principles and applications of customer-centric approaches in marketing and business management. In this book, Chernev delves into the interdisciplinary field of customer science, which combines insights from psychology, economics, sociology, and data analytics to understand and predict consumer behavior. Through a blend of theory, research findings, and practical examples, Chernev offers insights into key concepts such as customer segmentation, targeting, positioning, satisfaction, loyalty, and relationship management. He provides frameworks and tools for analyzing customer data, conducting market research, and developing effective marketing strategies that resonate with target audiences.
- Pages: 416
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786222464349
- Persian Title: کتاب علم مشتری اثر الکساندر چرنو
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