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Consumer behavior Book by Michael R Solomon (Farsi)


131.30

"Consumer Behavior" by Michael R. Solomon is a widely acclaimed textbook that offers a comprehensive exploration of the factors influencing consumer behavior. In this book, Solomon delves into the psychological, social, cultural, and situational aspects that shape how individuals perceive, evaluate, and interact with products and services in the marketplace. Through a blend of theory, research findings, and real-world examples, Solomon provides readers with a deep understanding of consumer behavior concepts and theories. He covers topics such as motivation, perception, learning, memory, attitudes, decision-making processes, and post-purchase behavior, offering insights into how marketers can leverage this knowledge to develop effective marketing strategies.

  • Pages: 766
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9786006982052
  • Persian Title: کتاب رفتار مصرف کننده اثر مایکل آر. سولومون
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Business psychology and philosophy play a crucial role in shaping leadership, decision-making, and organizational success. Business psychology focuses on understanding human behavior in the workplace, improving employee motivation, productivity, and job satisfaction. It explores how cognitive biases, emotional intelligence, and psychological strategies influence leadership effectiveness, team dynamics, and customer behavior. By leveraging psychological insights, businesses can enhance communication, foster innovation, and create a positive work culture that drives performance. Philosophy, on the other hand, provides a deeper foundation for ethical decision-making, strategic thinking, and corporate responsibility. It encourages critical thinking, problem-solving, and long-term vision, helping leaders navigate complex business challenges with integrity. By incorporating philosophical principles, businesses can establish strong ethical frameworks, build trust with stakeholders, and align their goals with societal values. Together, business psychology and philosophy create a holistic approach to leadership, ensuring sustainable growth and meaningful impact.

Additional information

Weight800 g
Condition

New

Product Type

Business Psychology & Philosophy

Writer

Genre

Business

Format

Paperback

Origin

United States

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