Description
"Consumer Behavior" by Michael R. Solomon is a widely acclaimed textbook that offers a comprehensive exploration of the factors influencing consumer behavior. In this book, Solomon delves into the psychological, social, cultural, and situational aspects that shape how individuals perceive, evaluate, and interact with products and services in the marketplace. Through a blend of theory, research findings, and real-world examples, Solomon provides readers with a deep understanding of consumer behavior concepts and theories. He covers topics such as motivation, perception, learning, memory, attitudes, decision-making processes, and post-purchase behavior, offering insights into how marketers can leverage this knowledge to develop effective marketing strategies.
- Pages: 766
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786006982052
- Persian Title: کتاب رفتار مصرف کننده اثر مایکل آر. سولومون