Built to Last by James C. Collins and Jerry I. Porras (Farsi)

Built to Last is the outcome of a six-year research project by Jim Collins and Jerry I. Porras, examining 18 exceptional companies to uncover the principles behind their enduring success. The authors identify key traits that distinguish visionary companies, such as a strong core ideology, a commitment to continuous improvement, and the pursuit of ambitious goals. They emphasize the importance of building organizations that prioritize long-term resilience over short-term gains, offering a framework for leaders aiming to create lasting institutions.​

• Pages: 500
• Genre: Business, Leadership
• Book Cover Type: Paperback
• Language(s): Persian (Farsi)
• ISBN : ‏‫‬‭‏‫‬9786008665274
• Persian Title: کتاب ساختن برای ماندن سیر تکامل شرکت های موفق اثر جیم کالینز وجری پوراس