Haig notes that non-branding mistakes contribute to failure, but focuses on branding as the prime cause. As a result, his brand-centered explanations can seem strained, but he overcomes this concern with a long list of vignettes that effectively drive home important points about the causes of branding failures.
- ISBN : 9786005253238
- Language(s) : Persian (Farsi)
- Persian Title: کتاب شکست های نام های تجاری اثر مت هیگ
- Pages: 326
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