Haig notes that non-branding mistakes contribute to failure, but focuses on branding as the prime cause. As a result, his brand-centered explanations can seem strained, but he overcomes this concern with a long list of vignettes that effectively drive home important points about the causes of branding failures.
| Weight | 450 g |
|---|---|
| Condition | New |
| Writer | |
| Product Type | Business Strategy & Marketing |
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