"Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers" by Den Huan Hooi and Philip Kotler provides a comprehensive examination of the strategies employed by Asian companies to compete in the global marketplace, particularly in the context of the digital era. With a focus on the unique challenges and opportunities facing businesses in Asia, the book offers insights into how companies in the region can leverage digital technologies to enhance their competitiveness. Drawing from their combined expertise in marketing and business in the Asian context, Hooi and Kotler analyze the key factors driving success for Asian competitors in the digital age. They explore topics such as customer-centricity, data analytics, e-commerce, and digital marketing strategies, highlighting best practices and case studies from leading Asian companies.
- Pages: 332
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786226156479
- Persian Title: کتاب رقبای آسیایی اثر فیلیپ کاتلر
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