Description
"According to Kotler" offers readers a unique opportunity to delve into the mind of one of the foremost authorities on marketing, Philip Kotler. Through a question and answer format, the book distills Kotler's wealth of wisdom and experience into an accessible and immensely readable format. Drawing from the thousands of questions he's been asked over the years by clients, students, and journalists, Kotler provides insightful and thought-provoking answers that address some of the most pressing issues facing marketers today. Covering topics ranging from the essential skills for marketing managers to the evolving role of marketing in the face of globalization and technological advancements, "According to Kotler" offers practical advice and strategic insights that will resonate with professionals at all levels of experience.
- Pages: 256
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786006465814
- Persian Title: کتاب بازاریابی به روایت کاتلر اثر فیلیپ کاتلر
