"Ten Deadly Marketing Sins" by Philip Kotler is a compelling and insightful book that highlights common mistakes made by marketers and provides strategies for avoiding them. In this book, Kotler identifies ten critical errors that can undermine marketing effectiveness and damage a company's reputation and bottom line. Through illustrative examples and case studies, Kotler explores each "sin" in detail, offering practical advice and actionable insights for marketers looking to enhance their strategies and improve their results. From neglecting to segment the market effectively to failing to innovate and adapt to changing consumer needs, Kotler identifies key pitfalls that companies often encounter in their marketing efforts.
- Pages: 176
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789646839953
- Persian Title: کتاب 10 گناه نابخشودنی در بازاریابی اثر فیلیپ کاتلر
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