Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath explores the challenges of implementing change in various aspects of life, from personal habits to organizational transformations. The authors introduce a compelling framework based on the metaphor of the Rider (the rational mind), the Elephant (the emotional mind), and the Path (the environment or situation). They argue that successful change occurs when these three elements are aligned: directing the Rider by providing clear guidance, motivating the Elephant by tapping into emotions, and shaping the Path to make the desired change easier.
- Pages: 344
- Genre: Business & Leadership
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9789644427596
- Persian Title: کتاب کلید را بزن اثر چیپ هیث
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