"Social Media Marketing" by Michael R. Solomon and Tracy L. Tuten offers a comprehensive exploration of the strategies and tactics essential for success in the realm of social media marketing. Drawing from their expertise in consumer behavior, digital marketing, and social media management, Solomon and Tuten provide readers with practical insights and actionable advice for leveraging social media platforms effectively. In this book, readers will discover the latest trends and best practices in social media marketing, including content creation, community management, influencer marketing, advertising, analytics, and strategy development. The authors emphasize the importance of understanding the unique characteristics of each social media platform and tailoring marketing efforts to engage target audiences authentically.
- Pages: 416
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789642248155
- Persian Title: کتاب بازاریابی در شبکه های اجتماعی اثر مایکل آر. سولومون و تریسی ال. توتن
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