"Social Marketing to Protect the Environment: What Works" by Philip Kotler offers a comprehensive examination of the role of social marketing in addressing environmental challenges. In this book, Kotler draws upon his expertise in marketing to explore how principles and techniques of social marketing can be effectively applied to promote environmental conservation and sustainability. Through insightful analysis and practical examples, Kotler examines successful social marketing campaigns aimed at protecting the environment, highlighting strategies that have proven to be effective in changing attitudes, behaviors, and policies related to environmental stewardship. He explores various approaches, from raising awareness and fostering behavior change among individuals to advocating for policy reforms and fostering collective action within communities.
- Pages: 320
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786005253573
- Persian Title: کتاب بازاریابی اجتماعی برای حفاظت از محیط زیست اثر فیلیپ کاتلر
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