Description
Simply Put: Why Clear Messages Win and How to Design Them by Ben Guttmann explores the importance of simplifying messages in today’s information-rich and complex world. Drawing on his extensive experience in marketing and advertising, Guttmann explains how to craft messages that are clear, effective, and attention-grabbing. He emphasizes the limitations of the human brain in processing information, showing that long or complicated messages often fail to communicate their intent. The book provides practical tools and strategies for professionals in marketing, advertising, writing, and even personal communication to make their messages more understandable, memorable, and impactful.
- Pages: 184
- Genre: Business Communication / Professional Development / Communication Skills
- Book Cover Type: Paperback
- Language(s): Persian
- ISBN: 9786226194914
- Persian Title: کتاب در کمال سادگی