Unlocking the Primal Brain by Tim Ash is an insightful and practical book that explores the hidden instincts and subconscious drivers behind human behavior. Drawing on neuroscience, psychology, and behavioral economics, Ash explains how the "primal brain"—the part of our mind responsible for survival, emotion, and impulse—shapes decisions in both personal and professional contexts. The book provides readers with actionable strategies to understand these automatic responses, improve decision-making, and influence behavior ethically, whether in marketing, leadership, or daily interactions. With clear explanations, real-world examples, and practical exercises, Unlocking the Primal Brain helps readers identify triggers, overcome biases, and leverage the mind’s natural tendencies to achieve better outcomes. This book is especially valuable for marketers, managers, and anyone seeking deeper self-awareness and enhanced influence skills. Engaging, accessible, and research-backed, it bridges the gap between neuroscience and practical application in everyday life.
- Author: Morgan Housel, bestselling author known for insightful, easy-to-understand lessons.
- Language: Persian (Farsi), fully translated for Farsi-speaking readers.
- Paperback Edition: Lightweight and portable, ideal for reading anywhere.
- Pages: 248 pages of thought-provoking insights on timeless principles and human behavior.
- Persian Title: کتاب همان همیشگی: راهنمایی برای چیزهایی که هرگز تغییر نمیکنند اثر مورگان هاوزل
- ISBN: 9786222209391
- Ideal For: Fans of personal finance, psychology, and anyone interested in timeless life lessons.
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