"Rethinking Marketing: Sustainable Marketing Enterprise in Asia" by Philip Kotler offers a fresh perspective on marketing in the context of sustainable business practices, with a specific focus on the Asian market. Kotler advocates for a fundamental reevaluation of traditional marketing paradigms to align with the principles of sustainability, emphasizing the importance of creating value for both business and society in the long term. In this book, Kotler explores how businesses in Asia can adopt sustainable marketing strategies that prioritize environmental responsibility, social equity, and economic viability. He discusses the need for businesses to embrace a triple bottom line approach—considering not only financial profit but also social and environmental impacts—in order to thrive in a rapidly changing and increasingly interconnected world.
- Pages: 307
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789641852681
- Persian Title: کتاب بازاندیشی بازاریابی اثر فیلیپ کاتلر
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