"Raving Fans: A Revolutionary Approach to Customer Service" by Ken Blanchard and Sheldon Bowles is a customer service classic that presents a groundbreaking philosophy on creating exceptional customer experiences. The authors use a business fable to illustrate the principles of turning customers into "raving fans" who are not just satisfied but enthusiastic advocates for a company. The book introduces three key secrets: Decide What You Want, Discover What the Customer Wants, and Deliver Plus One. Through these principles, businesses can exceed customer expectations and create a fan base that contributes to sustained success. With its engaging storytelling and actionable insights, "Raving Fans" offers a transformative guide to customer service excellence.
- Pages: 88
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9789648219630
- Persian Title: کتاب طرفداران شیفته اثر کنت بلانچارد
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