Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
- Pages: 236
- ISBN : 9786226010009
- Language(s) : Persian (Farsi)
- Persian Title: کتاب تجارت جنگ است اثر ال ریس و جک تروت